Drinkball highlighted in EXAME as a bet on the new generation of ready-to-drink beverages

Drinkball was featured in an article published by EXAME, one of Brazil's leading business publications, as one of the brands helping to drive the new generation of ready-to-drink beverages in the country.

This recognition reinforces the potential of a category that is growing in the Brazilian market and keeping pace with new consumption habits, especially among people who seek more practicality, variety, and different experiences.

An expanding market

According to data presented in the EXAME article, the Brazilian market for Ready-to-Drink (RTD) beverages has grown by over 60% since 2020.

These numbers show that ready-to-drink beverages are no longer just a trend and have come to occupy an increasingly relevant space in the beverage market.

It is in this scenario that Drinkball presents itself: a brand created to make drink consumption simpler, more accessible, and connected to different celebration moments.

Practicality without sacrificing experience

Drinkball's proposal is encapsulated in its tagline:

Chill, open, enjoy.

The beverages are ready for consumption, eliminating the need for recipes, additional ingredients, or preparation. Just chill and open.

This practicality allows the brand to be present on different occasions, such as parties, events, festivals, beaches, gatherings with friends, and moments of relaxation.

At the same time, the portfolio features creative and distinctive flavors, developed to spark curiosity and encourage experimentation.

Flavors crafted to surprise

Drinkball combines familiar references with playful reinterpretations and flavors that resonate with the Brazilian consumer.

Options in the line include:

• Caipiríssima;

• Mate Iced Club;

• Piña Bolada;

• Banana Split;

• Doce de Leite.

The variety helps to cater to different preferences and expands consumption possibilities within the ready-to-drink category.

A brand supported by Comary's structure

One of Drinkball's main differentiators is being part of Comary Companhia Brasileira de Bebidas, a company with decades of experience in the development, production, and distribution of beverages.

Comary's industrial structure, combined with its market knowledge and innovation capacity, provides Drinkball with a solid foundation to grow and expand its presence in Brazil.

This means that, in addition to a young and contemporary identity, the brand benefits from production experience, scalability, and expertise in creating products for different audiences and occasions.

Connection with a new generation of consumers

The EXAME article also highlights the relationship between the RTD category and younger consumers.

This audience seeks authentic brands, practical products, and experiences that naturally connect with their habits, interests, and consumption moments.

Drinkball is aligned with this behavior, with irreverent communication, striking packaging, and a proposal that connects with music, entertainment, fashion, and lifestyle territories.

Recognition that reinforces the brand's potential

Drinkball's presence in EXAME reinforces the project's relevance and highlights the brand's potential within a growing category.

More than just launching new flavors, Drinkball represents the combination of innovation, consumer behavior, and Comary's industrial expertise.

A brand created to accompany new moments, reach different audiences, and transform the way ready-to-drink beverages are consumed.

Drinkball. Chill, open, enjoy.

Access the article and read the full content.

This content presents the main highlights from the article published by EXAME about Drinkball and the growth of the ready-to-drink category in Brazil.